Israel Peez Pérez

Israel “Peez” Pérez is a producer, audio engineer, and creative director with over two decades of experience in the audio industry. Since April 2021, he has served as Head of Branded Content at Sonoro, where he leads the creation and production of original and branded audio content for global companies. His work spans from creative development to technical execution, including fiction series, documentaries, and corporate podcasts. At Sonoro, he has played a key role in high-profile projects such as Toxicomanía: El Experimento Mexicano (2021), Portal Sonoro, and Chasing Sueños (Toyota, 2023). He was also a pioneer of online radio in Latin America and led production at Coca-Cola.FM for nearly a decade. His work has received multiple honors, including a Special Jury Mention at the Ondas Globales del Podcast Awards and Ambies Awards in 2023 and 2025. He is known for his accessible storytelling style and deep connection with audiences.